About 55DSL by Diesel
55DSL is the original Italian streetwear brand uniting subcultures around the world, through a shared passion for creativity and fashion. Created in 1994 as an experimental spin-off of the popular Diesel brand, 55DSL is now an independent apparel company belonging to Only The Brave group (Diesel) with a lively and provocative identity, and a fresh young attitude. Under the creative direction of Andrea Rosso, 55DSL creates male and female collections for those who feel equally at home in an urban dwelling as a rural scenario. These fashions are practical and comfortable, while remaining aesthetically stunning and unique through the versatile use of inspired graphics. Andrea Rosso tirelessly seeks out new collaborations every day with artists and companies of all genres all around the world, thus making 55DSL as much about the mind as the body. Wearing 55DSL means embracing a lifestyle and all participants are more than welcome to join in. 55DSL is a solid company settled through 20 directly owned stores around the world, and select worldwide distribution from the USA to Europe and Japan.
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