G-Star Raw - Press and Videos
Bread & Butter Berlin 2012 - Full Show
G-Star Raw Spring/Summer Campaign 2012 - Behind the scenes with Anton Corbijn
RAW Night London
RAW Nights give G-Star the chance to bring the essence of what the brand is to life. They take over a location somewhere in the world and turn it into something totally different. G-Star is very much involved in the art and film world and photography and all sorts of creative arts and they use an event like this to present talent from all of these areas in a 'live' setting.
The transformation of these venues into something more unexpected, combined with the mix of live performance, art and music, allows guests to experience what G-Star's clothing collections are all about. They have used many different platforms like 3301 Raw Records, Raw Rhythm Festival, Raw Gallery and RAW Nights (all on the G Star website). Previous hosts for these incredible G-star nights have included the Japanese photographer and artist, Hiromix, in Tokyo; the Oscar-nominated actor and artist, Dennis Hopper, in LA; and even the U.N. at the event in New York. For this last event, we took over an amazing old church in Mayfair, London, and transformed it into a mixture of an art gallery, DJ stage, party and live art - all curated by our new campaign model Gemma Arterton.
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